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Evaluate Your Website With These 5 Smart Valuation Tools: Reading Time: 8 minutes
A website is a valuable business asset!
An asset carries economic value for future benefits. Have you ever wondered how much your website is worth? If you plan to sell it, what price could you expect?
The reason behind your decision to sell plays a big role. Perhaps you’re frustrated after spending time and effort on your site without a clear goal. But if your website generates consistent income, it will likely fetch a good price. The key is to evaluate it properly.
Before selling, you need to assess your website. For that, you’ll need reliable evaluation tools. These tools will help you determine the website’s value based on factors like its age and type, which ultimately affect its selling price.
Top website evaluation tools include GoDaddy, Flippa, Empire Flippers, AdSense Benchmark, Ahrefs Traffic Value, and Worth of Web. Let’s explore what each tool offers.
GoDaddy
GoDaddy is known to be the fastest, easiest and most accurate website evaluator.
It evaluates the website by finding out if the website name contains any specific keywords, and that how other websites sharing similar names have been sold so far.
The best part about GoDaddy is along with estimated price of the website, it also provides a clear explanation about why is it priced so. Not only this, the website even offers a list of other domain names available for purchase, so that those who are on a lookout for cheaper substitute can really have choices to make.
Flippa
Evaluate Your Website With These 5 Smart Valuation Tools
Flippa is the most popular platform for buying and selling websites. It’s an excellent tool for website valuation, giving you a clear picture of what your site could sell for.
If you agree with the pricing, you can list your website on Flippa for free. Even if you don’t agree with the pricing, Flippa offers a free consultation to help you understand how the valuation was determined. This provides valuable insight into your website’s worth. Flippa also guides website owners on how to enhance their sites to increase their value. With optimization and other improvements, you can achieve a better price when you return for another evaluation.
Estibot
As the name indicates, Estibot is about estimation. The website tool provides an estimation about the website value by considering a range of associated factors such as keywords the website is optimized with, cost-per-click, etc.
Well, Estibot’s uniqueness lies in the way it provides statistics behind the website value that is based on the metrics like website traffic, ranking and more. The website potential is very well revealed following these metrics. All this tool requires from the users for making multiple searches is registration, and is absolutely free of charge.
AdSense
Evaluate Your Website With These 5 Smart Valuation Tools
A website is evaluated based on its performance and its Google AdSense potential. This is known as the website’s potential. To assess this, the SEMRush tool is handy when buying or selling a website.
To increase the value and quality score of your website, optimize it with relevant keywords. Sometimes, website owners decide to hold onto their revenue-generating site, waiting for a higher offer. The selling price may fall anywhere between the desired value and the market value.
Ahref
Ahref is a great SEO tool that finds out the website value by determining the traffic on the website.
All you need to do is, simply create an account on Ahref, and login whenever you need to check the website worth by simply entering the domain name. Ahref will find out the traffic received on the website and its value in terms of SEO.
So you will know the potential of your website and others’ too. You never know, you may get a good deal for buying and selling the website. Well, there are a few aspects that you need to consider like how has it maintained and is performing. There has to be a concrete record on the investment made on the website and the returns it got it back. Also, you should be able to change the ownership of the website.
Want to Sell Your Website? Here are the No-Nos You Should Know!
Even if you are not selling your website, finding out its worth may at least give you an idea about what you need to do to enhance the value of your website. But if you are looking to sell it, then while setting your expectations about hitting the right deal, you should first know about what needs to be taken care of.
Selling a website is not like selling cupcakes. There are banana peels scattered at certain points that may give you a good fall, costing you badly. Here are the major ones that should better skip over:
Unnecessary Inclusion of Vanity Metrics
It is always good to serve even a piece of information with stats as that adds to authenticity of the information. But sometimes, overdoing even a good thing may lead to a negative impact on the person sitting on the other side of the table.
Present all the information that gives that buyer a clear insight into your website, its unique selling points (USPs), its performance, and promises.
Superfluous Presentation & Trendy Show-Off
It is quite natural for anyone to deck up and decorate what they are going to sell. While selling a website they may pep up few pages at the front with all the trending tit-bits, as that sells faster. People get more attracted to the in-trend things, and may take no time in buying them. They may even sell it further until the time that trend is there. But once that trend passes, those short-term efforts cease to pay.
Therefore, try to focus on all that is going to stay.
Buzz is good, but Promising is better.
Present what people find promising in the times to come, as that offers value to the potential buyers.
Don’t Overdo It: Be Prepared Instead
It may seem contradictory to the previous point, which advised against overselling your website. However, there is a difference!
Overdoing it involves making exaggerated claims, which should be avoided. What you should focus on instead is Preparedness. Now, you may ask, “Why should I invest time and effort into something I am going to sell?”
Why Effort is Worth It
The answer is simple. When you sell something, you want to get a fair price, right? Putting in a little effort on the website you plan to sell is worth it. It helps you get the right value and may even allow you to negotiate for a better deal. However, it’s important that you don’t oversell beyond the website’s actual worth and potential.
Need Help Optimizing?
If you’re looking to optimize your website before selling, we can help!
Convert your website into an asset for any brand or business, by enhancing its performance and potential with our website development and design services and digital marketing services.
