Identifying The Right Keyword With Right Intent : Reading Time: 7 minutes

Keywords & Their Intents

There’s an intent attached with every keyword. While determining the keyword, it is important to first determine the objective of the content.

Source: Reboot Online

1. Informational Intent

Users with informational intent seek knowledge or answers to specific questions. They are not yet considering a purchase. For example, someone searching “how to start a blog” is looking for information.

2. Navigational Intent

These users aim to find a particular website or page. They might search for “Facebook login” or “Amazon customer service.” The goal is to navigate directly to a specific site.

3. Transactional Intent

Users with transactional intent are ready to make a purchase or engage in a specific action. They might search for “buy running shoes online” or “download Photoshop free trial.”

4. Commercial Investigation Intent

These users are researching products or services with the intent to purchase in the near future. They might search for “best smartphones 2025” or “top-rated laptops for gaming.”

Recognizing these intents allows businesses to tailor their content and SEO strategies to meet users’ specific needs at different stages of their journey.

Know about How to Optimize Your Website for Better Search Engine Rankings in 2024.

Factors Supporting Buying Intent

Buying intent indicates that the person has crossed the early stages of gathering information, and is now at the buying stage. So the associated keywords ought to be as specific as possible. These keywords may not be as searched about keywords, and may be on the fingertips of only the relevant audience. So, even you need to search for the keywords that are very specific and aid in conversion, bypassing the unnecessary routes of the sales cycle.

Long-Tail Keywords

The keywords that have more words in them are more specific and therefore cater to the need of being specific to generate the buying need in the user. Such keywords are entered usually by the person who is in dire need of anything and wishes to take the decision soon. It clearly specifies exactly what the user wants.

For example, when the user searches ‘finding a job,’ it gives many ideas and probabilities, such as – the user may be looking for some tips that they can implement while finding a job, it they may even be searching for the ongoing trends that they must be aware about. But when the user searches with a long tail keyword like ‘how to find a job in one week,’ no matter, how vague might it sound, but clearly indicates the intent of the user, according to which, they need the job and are ready to take decision, and so should be landed to the page that gets them what they want.

Similarly, when you just search ‘digital marketing’ is quite a searched term, but when you search ‘digital marketing agency’ then it clearly indicates that you are looking for a company that provides digital marketing services, or you’re looking to hire a digital marketing agency.

Testing the Keywords on Google Ads

Determining the right keywords is not as easy as it may sound, but it would be better if they are tried and tested for assured outcomes. You may have lot many keyword options but being sure if they would convert is what ultimately matters. That’s where the role Google ads comes into play. While creating on-page SEO strategy, you can test these keywords on Google Ads first and determine if they are capable of drawing conversions. This way, you would be pretty sure about the keywords that you choose and of course your strategy too, as it will be based on the right selection.

Keyword Determining Tools

To determine the right keywords with the right intent, you need to perform the keyword research. There are numerous keyword determining tools such as Ahrefs or SEMrush, and many more. These tools quickly fetch a complete list of keywords that are high on buying intent.

Constantly Tracking & Measuring

New keywords or what we call buzzwords keep popping up every now and then. So it’s important to keep a constant track on them, to be able to use them any time. A successful marketer always tries their hands on them to identify strong keywords with the buying intent. Depending upon the demand the keywords can be selected and strategy can be updated.

To market a brand, they should constantly be trying to determine what the prospective customers and existing ones think of them, and should accordingly evolve the marketing strategy. The best way to be on the upstream is, keeping a close watch on what you competitors are doing. Look for the keywords that your competitors may be using, so that you don’t miss on any advantage of smart and innovative strategies.

On Final Lines….

Well, evolution keeps happening in the digital world. What seems fine today may become outmoded tomorrow, and therefore requires a digital marketer to keep adopting the new and trendy, time to time. It can never be – do and forget! You should constantly be performing research, identify and adapt to the change. Change brings range and certainly draws conversions by closing the deals leading to profits.

As one of the leading SEO agencies, we keep a close and constant watch on the latest trends in the world of digital marketing, including the right keyword determination, which forms the base of entire strategy.

To more about our SEO services, click here!